OS X Mountain Lion on 3% of Macs already, low price is probably to thank

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Apple unleashed OS X Mountain Lion just last Wednesday, but it’s already on 3% of compatible, web-browsing Macs, according to numbers that the web tracking firm Chitika provided to AllThingsD. The quick adoption is likely due to the low price that Apple is charging: Mountain Lion costs just $20 on the Mac App Store and is just a download away, making the operating system easily (but not necessarily quickly) attainable for users with a broadband internet connection.

According to Chitika:

“Moreover, based on Apple’s June 2012 announcement that there are currently 66 million Mac users in the wild, we can infer that 2.11 million Mac users downloaded OS X Mountain Lion in the past 48 hours. Using this figure, if we assume that 90 percent of these users paid to upgrade, OS X Mountain Lion generated $38 million in revenue for Apple in the past 48 hours.”

If Chitika’s numbers are correct, 2.11 million Macs are currently running OS X 10.8. Those are some pretty great numbers, and they’ll only continue to grow throughout the next few months. As I’ve been using Mountain Lion, I can definitely say that those who are waiting have no reason to: Mountain Lion is a fantastic operating system.

Microsoft is also going to be releasing Windows 8 at a lower price than normal, following in Apple’s footsteps. Apple started its low operating system pricing scheme with 2009’s release of 10.6 Snow Leopard for $30, followed by the $30 Lion in 2011, and finally Mountain Lion this year for just $20. Based on the high adoption rate for Macs because of the low prices, I expect adoption numbers for Windows 8 to be very similar.

If you own a Mac, have you upgraded to Mountain Lion yet?

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Calob Horton

Calob Horton is an associate editor at Pocketables. He loves all technology, no matter which company it comes from. This unbiased view of the tech world allows him to choose the products that best fit his personal needs and tastes: a Microsoft Surface Pro, a Samsung Galaxy Note 3, and a third-gen iPad.Google+ | Twitter | More posts by Calob | Subscribe to Calob's posts

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