In spite of some pretty stiff competition from the likes of Samsung, HTC has decided to increase the price of the unlocked 32GB HTC One to $599.99, which is $25 more than the original asking price of $574.99.
While HTC has been mum on the exact reason why it raised the price, most speculation points to the recently-announced “Nexus Experience” HTC One, which sells for $599. 99. It would not make much sense (pun intended) for HTC to offer a version of the phone running its Sense 5 user interface for $25 less than the exact same device running vanilla Android – HTC Sense not only costs HTC money in terms of development, but the company truly believes that the Sense user interface offers something above and beyond what stock Android does.
Before you get too angry about this, keep in mind that it’s only $25, which – in terms of total cost – isn’t that much. Additionally, the probably won’t affect most potential buyers, who are still lured in by cheaper subsidized pricing through carrier contracts. While it’s never fun to see prices go up, I don’t see this as a very big deal in the grand scheme of things.[HTC via Android Community]