HTC begins new campaign all about change

HTC change

HTC has started a new ad campaign recently, bringing on Robert Downey Jr. as a new spokesperson and toting “big things ahead.” While many naturally think this is a reference to the upcoming HTC One Max, HTC still isn’t being too specific about what kinds of changes we can expect to see from the struggling Taiwanese manufacturer, although here are some clues from an email sent earlier today:

HTC has a history of leading the industry. From the world’s first handheld device, touchscreen display, and Android phone, we’ve always drivenchange.

And [sic] HTC changes keep coming. New device launches. New innovations. Special offers. We’re just getting started.

We’re excited to confirm the rumors you’ve heard. We’re working with a real change agent to bring HTC to life. And this is just the beginning. Stay tuned!

HTC apparently plans to hit social media outlets soon and really drive home a message of change, although no one knows quite yet what this will entail. While it’s doubtful that HTC is going to be more friendly towards developers anytime soon, we can hope, right?

What would you like to see from HTC?

[HTC | Android Community]
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John F

John was the editor-in-chief at Pocketables. His articles generally focus on all things Google, including Chrome and Android, although his love of new gadgets and technology doesn't stop there. His current arsenal includes the Nexus 6 by Motorola, the 2013 Nexus 7 by ASUS, the Nexus 9 by HTC, the LG G Watch, and the Chromebook Pixel, among others.