Good and EVO

Radio Shack sending HTC EVO advertisements via email


I don't remember ever giving Radio Shack my personal email address, but when an email from them appeared in my inbox with "Experience 3G/4G with the new HTC EVO 4G" in the subject line, I just had to open it. The "learn more" button leads to the retailer's EVO promo page, while the "experience now" button takes you to an interactive demo.

If I didn't know about the EVO before this email, I'd immediately be very interested. Who wouldn't want "dazzling multimedia performance" and "lightning-fast 3G/4G service [that] offers unprecedented speed with plenty to share on up to 8 WiFi-enabled devices"? That's so much more compelling and eye-catching to the mainstream consumer than the EVO poster Sprint has in its window.


If you don't know what 4G is (and most people walking past a Sprint store have never heard of it), "First to 4G" is meaningless, especially in areas without 4G coverage. The poster fits in with the whole "firsts" commercial, I know, but I still don't think it's very good.

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Jenn K. Lee

Jenn K. Lee is the founder of Pocketables. She loves gadgets the way most women love shoes and purses. The pieces in her tech wardrobe that go with everything are currently the Samsung Galaxy Note II, Sony Tablet P, and Nexus 7, but there are still a couple of vintage UMPCs/MIDs in the back of her closet.

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